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    Tag Archive: resources

    How to Make a Web Site for Your Startup

    Your business needs a website. It’s not hard to make a site, but it is important! I always tell entrepreneurs that you鸿运彩票新版 can pay for a website one of two ways: with money or with time. Having a website legitimizes you鸿运彩票新版r business, and it can even be a factor that funders look at when they consider you鸿运彩票新版r investment worthiness.

    Paying With Time

    If you鸿运彩票新版 have a lot of time, some experience with making websites, and a big store of patience, you鸿运彩票新版 can roll you鸿运彩票新版r own site. Here are a few of the more popular tools for doing that:


    I’m a fan of and have been using it since 2004. It was originally created as a blogging platform, but it can just as easily be used to manage a website. It’s highly customizable, with a huge community of developers making solutions (in the form of plugins) for almost any problem you鸿运彩票新版 want to solve. There’s a good reason WordPress is used by as much as . One of my favorite add-ons for WordPress is , a great set of plugins for selling stuff with WordPress.


    touts themselves as an easy solution for making sites, and simple drag-and-drop templates. Their web sites are nice-looking, but their popularity is fueled by a pretty aggressive marketing campaign. They have an interesting offer for a .


    is more than a website builder – it’s an eCommerce platform. You can set up eCommerce with any of these solutions, but Shopify was built with this in mind. Credit card processing and other features are built right in.


    is a popular solution, known for their free sites. There are a lot of ugly Wix sites out there, but some nice ones, as well.

    Paying With Money

    If you鸿运彩票新版 want to get started more quickly, focus on you鸿运彩票新版r core competencies, and have someone build you鸿运彩票新版 a great-looking site, you鸿运彩票新版 have plenty of options! One of my favorites is . Bet and her team are great to work with – real people who will work with you鸿运彩票新版 to meet you鸿运彩票新版r web needs.

    I already have a site

    Good for you鸿运彩票新版! If you鸿运彩票新版 want a free 2-3 minute video review of you鸿运彩票新版r website, Bet Hannon is offering a . She and her team will tell you鸿运彩票新版 what’s working and what you鸿运彩票新版 can improve. It takes about 30 seconds to sign up for this, and it’s totally free.

    Reading for Entrepreneurs: The Lean Startup

     The Lean Startup is a book that’s foundational for understanding much of the conversation around entrepreneurship today. But here’s the thing: if you鸿运彩票新版 haven’t read the book, it’s not what you鸿运彩票新版 think it is. I talk with business leaders and academics all the time. When I mention , almost everyone makes an assumption about the title. They think that it means starting a business with resource constraints. But everyone who starts a business does so with constraints. Everyone feels pressure to do more with less.

    But Lean Startup isn’t about doing more with less. Rather, it’s a fundamentally different approach to developing products and services that involves customers from an early stage of development. Eric Ries developed these concepts with Steve Blank and has tested them in his own businesses and with thousands of other startups around the world. This approach has wantrapreneurs start with a customer pain and develop the simplest possible solution to that pain. This is called an MVP, or Minimum Viable Product. The next step is testing the product with customers to see if it does, indeed, meet the customer’s need in the way that was intended. The entrepreneur then takes the product through a build -> measure -> learn process of iterative development. The whole idea is to develop in a way that proves the value being created for the customer at every step. This keeps entrepreneurs from developing a really cool product or service that no one wants.

    This methodology works really well for software, where iterative development and easy customer testing are very accessible. But it can work across a whole range of products or services, and much has been written about how to do this. As a matter of fact, follow-on books to The Lean Startup have become something of a cottage industry. This is a mark of the book’s stature in the conversation.

    I realized the centrality of The Lean Startup to our current dialogue when I took a bunch of students to the  Global Conference back in February. Speakers kept referring to concepts like MVP and customer development. I kept leaning over to whichever student was closest and trying to summarize these concepts in a way that made sense. Most of those explanations ended with, “…You should just read the book.”

    The ‘Lean’ in ‘Lean Startup’ comes from the lean manufacturing movement. Lean manufacturing is a continuous improvement methodology developed in Japan at Toyota by Taiichi Ohno. It was first called the Toyota Production System, of TPS. An understanding of the paradigm-busting thinking that goes into Lean manufacturing will help to set up the foundations for The Lean Startup. If you鸿运彩票新版 want a good explanation of Lean, I recommend .

    There’s plenty more to say about Lean Startup, but this should be enough to get you鸿运彩票新版 started. Will you鸿运彩票新版 read the book? What were you鸿运彩票新版r thoughts? What important concepts did I miss?

    Enjoy the reading!